Technological Creativity and Interaction Design

Women’s Lookbook SS10

adidas Originals

Technical lead, technical architecture, development, and integration supervision
While working for Sid Lee Amsterdam

Project Description

Putting users in the director’s chair, this video driven lookbook allows easy navigation as browsers literally drag between film frames, exploring the Women’s Spring/Summer Collection as our ladies strut the sidewalks.


The adidas Women’s Lookbook SS10 was awarded site of the day by the FWA on June 9th 2010.


Read the postmortem of this project

Technology Stack


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