Project Description
Putting users in the director’s chair, this video driven lookbook allows easy navigation as browsers literally drag between film frames, exploring the Women’s Spring/Summer Collection as our ladies strut the sidewalks.
Award
The adidas Women’s Lookbook SS10 was awarded site of the day by the FWA on June 9th 2010.
Postmortem
Read the postmortem of this project
Technology Stack
- Development: Flash (ActionScript 3.0) embedded in adidas’ framework
- Version Control: SVN
Credits
- Development: Mat Janson Blanchet
- Production assistance: Cartelle
- Embeddable version: Département
- Artistic direction and design: Kriss Creol
- Creative direction: Dave Roberts
- Project management: Julie Demers
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